| Company profile / Product description |
Born in Zhejiang, China in 2000, XWAWA is an all-scenario parent-child outdoor brand built around the outdoor needs of families. The brand was originally created to let children and parents play freely in the snow. Its first product, a pair of children's snow boots designed specifically for snowy conditions, was warmly received in both domestic and overseas markets, marking the beginning of XWAWA's journey in parent-child outdoor exploration. By 2025, XWAWA has expanded into children's outdoor footwear categories including outdoor toddler shoes and outdoor sports shoes, helping families enjoy outdoor moments beyond the limits of season or setting. The brand's "W" logo is inspired by the "V" gesture made by children and parents. Every "W" represents a shared moment of being "together" and carries our promise: to support families in exploring diverse outdoor scenes, and to make the joy of being together part of everyday family. |